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Adler Modemärkte AG: Launch of the Marketing-platform IDOP 3.0
ADLER has extended its collaboration with KONZEPT°. The ADLER Modemärkte AG decided to choose the sales-support by the Marketing-Portal IDOP 3 and, thus, for working with the Team of KONZEPT°. The collaboration between ADLER and the experts for decentralized Marketing Communication has already existed for more than 20 years.
Adler Modemärkte AG is one of the largest and also one of the leading textile retail chain in Germany. The industry‘s trade journal, “TextilWirtschaft”, puts the company on 20th place in its Top 100 ranking.
IDOP allows the single retailers within the fashion market to receive personalised advertising material like ad placements, flyers or mailings within an unusually short period of time. The competitive characteristics of this project are presented right at the beginning, meaning the specific adaption requirements of the customer.
This means in detail, that the high flexibility of IDOP enables the realisation of immediate and customised needs. Even illustrating whole process chains for the unification of all advertising activities and also the additional support for, as well as the acceleration of complex requirements are easily implementable.